Friday 20 January 2012

Vertical Montanas


Working in the marketing communications industry I get to see lots of creative ideas and work. And just occasionally I come across a piece of work that warms the heart.
Vertical Montanas By Cinco is a beautifully executed piece of work that captivated me with its child like simplicity. Story telling that is unencumbered by language, gender, race or religion.
Content that engages is the must have of the moment for brands but how do we define engagement. Clearly Cinco believe in a light hearted and emotionally warm approach that is as remarkable for its impact as it is for gentleness.